BB       Bounceback
DH       Direct Home Delivery
DM       Direct Mail
EC       Electronic
FS       Free Standing Insert
HO       Handout
HS       Sample
IL       Instant Redeemable
IP       In Pack
MO       Magazine
MR       Customer Relations
NC       Newspaper
OP       On Pack
RI       Retail In-ad
SP       Shelf Pad
TM       Theme Promotion